Optimizing acme app: UX improvements for frictionless E-Commerce

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Project
Overview

Industry: E-commerce

Goal: Improve checkout experience & increase conversions

Services Provided: UI/UX Design, Prototyping, Design System
Timeline: 6 Weeks

Acme’s online marketplace was growing rapidly, but its outdated checkout process created friction for users. Customers found the experience cumbersome, with too many steps, unclear navigation, and a lack of visual hierarchy. As a result, cart abandonment rates soared, and conversions suffered. Our goal was to streamline the process, enhance usability, and create a seamless shopping journey for all users.

Challenge

Acme, a growing online marketplace, faced high cart abandonment rates (45%) due to a complex checkout process and outdated UI. The goal was to streamline the shopping experience, optimize for mobile users, and improve conversions.

Key Pain Points:


❌ Too many steps in checkout

❌ Confusing navigation

❌ Lack of visual hierarchy

Approach &
Process

Step 1: Research & Discovery:

  • Conducted user interviews with 10 frequent shoppers.
  • Analyzed competitors’ best practices (Amazon, Shopify).
  • Identified 3 key friction points in checkout flow.

Step 2: Wireframing & UX Strategy:

  • Created low-fidelity wireframes to test layout ideas.
  • Mapped out an optimized 3-step checkout flow.

Step 3: UI Design & Prototyping:

  • Developed a fresh, modern UI with clear CTAs.
  • Implemented a one-click checkout option.
  • Ensured ADA-compliant color contrast & typography.

Step 4: Testing & Refinements:

  • Conducted A/B testing → Improved user task completion rate.
  • Collected feedback from 20 beta testers before finalizing the design.

Solution

🔹 One-Page Checkout: Reduced checkout steps from 5 to 3.

🔹 Intuitive Navigation: Simplified menu & search functionality.

🔹 Mobile-First Design: Optimized layout for smaller screens.

🔹 Dark Mode & Accessibility Enhancements.

Impact &
Results

✅ Checkout completion rate increased by 35%

✅ Cart abandonment rate dropped from 45% to 22%

✅ Average order value increased by 15%

Let’s discuss your next project!

erica@inspiro.com

+01 23 45 67 89

Amsterdam, NL

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